Numbers are one of the most important factors in blogging. If you want to turn blogging into a career, it means you need to make a pretty substantial amount of money, which means you probably need to work with lots of companies, which means you need lots (and lots) of readers. This has been the bane of my existence. Though my blog is growing, it is doing so at a snail’s pace, and my social media is growing even more slowly. Needless to say I’ve been very frustrated with blogging, but recently I became even more frustrated.
I don’t know about you, but I check my traffic numbers every single day. It’s pretty much the first thing I do when I turn on my computer. It’s not my favorite thing to do, but I always hope one day I’ll jump up and down with happiness at the numbers. I check my Awstats daily. Over the past few months, it has been holding steady at 23,000-24,000 unique visitors per month, a pretty respectable amount.
I also periodically check my Google Analytics. This statistical measure is one of the most well-respected in the industry. While it runs lower than my Awstats, it’s reporting 16,000-18,000 unique visitors over the past few months. This is still a pretty respectable number.
Here’s the problem. When companies are surfing the web, trying to find bloggers like you and me to promote their product, they can’t see our stats unless they ask us directly. With the thousands of bloggers out there, companies aren’t interested in doing that, and honestly, I don’t blame them.
So they frequently use Compete. I’ve been on there many times too. Go there now and check your traffic stats. I’m guessing there’s a good chance it says your numbers are too low to report unless you upgrade to pro. That’s what it says when I look, and I’m not interested in doing that. However, I always figured the numbers would at least be close to those from Google Analytics.
I’ve recently been contacting public relations firms to help me grow my blog and social media. I spoke with a lady last week who asked me where I was getting the traffic numbers I gave her because Compete was reporting about 2,000 unique visitors a month. That’s right, when companies look up my blog, they think only 2,000 people are visiting my site, when in reality at least 16,000 people are. That’s going to make companies overlook my blog and me in a heartbeat.
The lady suggested I call Compete to have this remedied. While the woman I spoke with at Compete was nice and said though there is usually a discrepancy, it’s not typically that glaring, there’s nothing that can be done. Really?!? They can’t fix this?
I’m not entirely sure what to do. Maybe if we band together, we can get Compete to change their ways, or perhaps companies to change theirs and realize Compete has inaccurate information. At the very least, I wanted to make you, my blogger friends, aware of this upsetting and frustrating information. I do also really hope companies realize Compete is not the be all end all. I would really love to work with more companies and hope they will consider me despite what Compete says.